With the increasing performance of smartphones, including four-core and even eight-core models, lithium battery technology has not seen significant advancements. In recent years, many flagship mobile phones have moved away from replaceable batteries, which has caused inconvenience for some consumers. While the emergence of mobile power banks has addressed the need for on-the-go charging, the mobile power market remains chaotic due to the uneven quality of products.

Key Insights:

1. Brand Dominance:

   • Pinsheng leads the market with a 17.1% share. Pinsheng, well-established in the era of nickel-metal hydride batteries, has solidified its position in the lithium battery market by offering high-performance, cost-effective products. This strong reputation has helped the brand maintain high popularity and influence.

   • Sophomores, with a market share of 6.97%, focuses on offering low-cost, high-capacity products, making them highly competitive in the market.

   • Other brands combined account for 48.2% of the market, highlighting the fragmented nature of the mobile power industry.

2. Capacity Preferences:

   • High Capacity Products: Over 40% of consumers prefer mobile power banks with capacities between 5000–10000 mAh, followed by products with capacities over 10000 mAh. While these larger products are more powerful and can even charge notebooks, their bulkiness slightly reduces consumer interest compared to the 5000-10000 mAh range.

   • Smaller Capacity Products: Around 25% of consumers prefer mobile power banks with capacities between 2000–5000 mAh, typically featuring lithium polymer batteries. These are compact, lightweight, and can generally charge a phone 1–2 times. Products under 2000 mAh receive less than 3% attention, as the built-in batteries in high-end smartphones typically exceed this capacity.

3. Price Sensitivity:

   • The 200-500 yuan price range garners the most attention, with nearly 60% of consumers gravitating towards mobile power banks within this range. These products offer a good balance of capacity, brand choice, and design.

   • Products priced below 100 yuan account for 22.5% of attention, indicating strong demand for entry-level models. This is also where cheaper, lower-quality power banks cater to budget-conscious consumers.

     
     

Top Models and Market Trends:

• Pinsheng dominates the market with popular models in the 5000 mAh and 7500 mAh range, which can satisfy the charging needs of most users.

• Dianxiaoer has captured the budget market with its low-priced high-capacity power banks, making it particularly popular in the 100 yuan price range.

In summary, consumers prioritize a balance between capacity, brand, and portability, with a strong preference for products in the 5000–10000 mAh range, while price-sensitive consumers are also drawn to affordable, entry-level options.